- Vanity URLs, create shorter, more concise web addresses that are search engine friendly
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3 types of meta data allow content to be classified correctly by search engines
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URLs appear in / notation; no ugly query strings
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Link checking ensures all internal links are correct
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Integrated tagging of content creates higher keyword density within articles, and allows browsing by topic as well as hierarchy
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Automatic page titles, or override as required
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Separate style sheet configured for search engines
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Create more links to relevant content using article auto-linking
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XML sitemaps to aid search engines to spider content pages
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Manage and apply meta data at the page level thus binding every page into Google analytics